12. Google kisses and library advertising

Hehe I just did something fun. Do you use Google Chrome? Do you have someone you want to send a kiss to? Google and Burberry have teamed up to make a cute 3D message service. As explained on the official Google blog, they've come up with some cool kiss-detection technology using the camera in your laptop, tablet or phone or the touchpad technology in these devices (recommended to wipe first!). Technologies used in this ad - mapping, email, video, code, animation, camera... and many more I'm guessing. Using multiple technologies to multiply possibilities of what can be done.

So you create your kiss, then choose who you want to email it to, attaching a short message if you want. Then you send it off and watch the little 3D movie thing they've made to show it going on it's way. You can watch it on the map as it travels, and see everyone else's too. The Burberry part comes in when you can choose to apply one of their lipstick colours to the kiss.



Do you ever get freaked out by the speed that Internet technology is developing? I do. All the time. I just watched a video made by Google that contained personalised content for me, from real-time data that it got from my computer. Yep, a video. Wanna try? Here it is. Usually I hate ads and one of the main reasons that I don't own a TV is that I can't stand the constant advertising, but that I liked that one.

What a coincidence that I should come across this in the ANZ 23 mobile things video week! Are there some ideas for advertising libraries that can be gleaned here? I'm off to play with the video apps :)

Google - a love hate relationship

One of my Tweeps recently replied to a comment I made about searching for images that are not restricted by copyright:

@stokesrenee You can also search Google images by CC licence (advanced search screen, usage rights at bottom) #anz23mthings
— mel (@melchivers) May 19, 2013

So I learned something new about Google. I'm always learning new things about Google, and I'm always damn impressed. I don't necessarily want to be though. I know Google is a company whose customers are advertisers (not searchers!) and whose business is the collection of data (big data!), supplied for free by searchers. That means we searchers are Google's product. Google is selling us to advertisers and making a giant pile of money out of us. But who can do without Google these days? They supply such a good search product, so I will continue to supply them with my data.

Librarians are not in competition with Google - we use Google as much if not more than the average person! There are some great points here from The Wikiman. I like how he says "all we can do is help people use it better". For universities, Google is a great complement to their subscribed databases and book holdings. BUT it is no substitute for them.

This interesting article, published by The Association of College and Research Libraries has some awesome ideas about running courses in how students (who we know use Google for research) can use Google more effectively. I'd love to teach one of these courses at my college as part of an information literacy program.

Google is also starting to get in to the MOOC market. A post on their research blog describes how they have created an open source learning platform called course builder that allows anyone with something to teach to create a course. They have developed their own course called Mapping with Google to promote the features of their course builder (and their new look Google Maps). I've signed up for the course (hm... overextending myself?) - here's a preview. It also fits in nicely with this week's 23 mobile things topic - maps.